Why You Can’t Judge a Token by Its Price
A token costing £0.000001 is not automatically cheaper than one costing £100.
Concept explainer · about a 2-minute readUnit price depends on how many units exist
If a project divides its value across one billion tokens, each unit will naturally have a lower price than if the same overall value were divided across one million tokens.
1,000,000,000 units
10,000 units
Think in percentages, not decimal places
Buying £100 of a token gives you £100 of exposure at that moment regardless of whether that means 0.5 tokens or 50 million tokens. A 10% move has the same proportional effect.
Supply makes comparisons meaningful
To compare scale, you need to know supply as well as unit price. This is one reason market cap exists, although market cap has its own limitations.
Lots of zeros are not upside
A very small unit price does not create more room to rise. Removing zeros requires enormous percentage increases, and the supply/liquidity structure determines what those increases would imply.
Cheap-looking tokens are a visual trick
A token at £0.000001 can feel “cheaper” than a token at £10, but the unit price tells us almost nothing without supply. If the first project has one trillion tokens and the second has only one thousand, the low-priced token can represent the much larger overall valuation. Changing the number of units is a bit like cutting the same pizza into more slices: each slice is smaller, but you have not magically created more pizza.
What I compare instead
When I want context, I put unit price beside circulating supply, market cap and liquidity. For a small DEX token I also care about holder concentration and pool depth. None of those numbers gives a verdict on its own, but together they stop the number of zeros after the decimal point from doing the thinking for me. “It is only fractions of a penny” is not an investment case; it is just a description of the unit size.
GRIFF has a one-billion-token supply. That choice naturally produces a very different unit price from an otherwise identical token with a one-million-token supply.
